RSS FeedProduct DescriptionThis book explores corporate purpose—a company’s expressed overriding reason for existing—and its effect upon strategy, executive leadership, employees, and, ultimately, on competitive performance. Sharply challenging the conventional wisdom that corporations should be dedicated to shareholder wealth creation, the author presents a compelling argument that the path to competitive advantage and outstanding long-term financial [...]
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Leading with Purpose: The New Corporate Realities
Posted by on January 24th, 2010
Posted in Book Reference 
Tags: advantage, argument, Author, book, company, competitive advantage, conventional wisdom, Corporate, corporate purpose, corporations, creation, cust, DescriptionThis, effect, Executive, financial performance, Leadership, Leading, New, path, performance, product, purpose, Realities, reason, shareholder, shareholder wealth, strategy, wealth, wealth creation, wisdom 
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